Klaviyo Lifecycle Strategist · Email and SMS · Ecom Revenue
3 years building revenue-focused lifecycle systems for global ecom brands. I own the full engine — flows, campaigns, segmentation, attribution, and the numbers that prove it works.
I do not just manage email. I build and own lifecycle systems that move customers from first click to loyal buyer, with data to prove every step.
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Klaviyo Lifecycle and Flows
End-to-end flow architecture covering welcome, abandon, post-purchase, and winback. Advanced segmentation, conditional splits, and SMS integration.
⚙️
CRM and Automation Systems
HubSpot workflows, lifecycle stages, lead scoring, and smart lists. Systems built to align with real sales behaviour.
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Webinar and Funnel Marketing
MQL to SQL nurture, webinar funnels via Demio and WebinarJam, show-rate improvement, and no-show recovery.
♻️
Retention and Upsell
Post-purchase onboarding, behaviour-triggered upsell and cross-sell campaigns at 4 to 6x ROI, and churn reduction.
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Analytics and Attribution
Funnel analysis, revenue attribution, Tableau and Adobe Analytics dashboards tied to real revenue outcomes.
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Campaign Management
3 to 4 million recipients monthly at over 50% open rates. A/B testing, deliverability, and cross-team coordination.
Case Studies
Real work, real numbers
Not mock data. Screenshots from live Klaviyo accounts I managed.
Klaviyo Flow · EDD
Active-on-Site Flow: $245K Revenue from Zero
Built a conditional SMS and email split flow capturing browsing intent that was generating nothing before I built it.
↑ $167K email↑ $78K SMS40% open rate
Flows Architecture · EDD
Full Flow Library: $1.7M Total Flow Revenue
Built and managed 12 Klaviyo flows covering the entire customer lifecycle.
↑ $595K order update↑ $466K abandoned
Testimonials
What clients say
"
Working with Zia has been an absolute pleasure. He brought structure, strategy, and creativity together in a way that transformed how our campaigns performed. His ability to connect automation, content, and ecommerce operations made a tangible difference to our bottom line. What stands out most is his ownership — he does not just execute, he builds systems that continue to perform long after setup.
AW
Andrew Walker
Director, Event Decor Direct and IWED
"
Zia is one of those rare professionals who can balance creative direction with technical precision. He managed our Shopify operations end-to-end, led multiple teams, and built processes that improved both performance and collaboration. His leadership, attention to detail, and innovative mindset make him a true asset to any organisation.
BK
Brian
Director, Crystal Kayak
Expertise
What I actually do
Not a generalist. A lifecycle marketing specialist with deep hands-on experience in the tools, channels, and systems that drive ecom revenue.
📧
Klaviyo Lifecycle and Flows
Built, optimised, and managed 12 live Klaviyo flows generating $1.7M in total revenue. Welcome series, abandon checkout, post-purchase, browse abandon, winback — full architecture from trigger logic to conditional splits to send-time optimisation.
FlowsConditional splitsSMS and EmailSegmentationA/B testingDeliverability
⚙️
CRM and Automation Systems
HubSpot workflows, lifecycle stage management, lead scoring, smart lists, and pipeline automation. I build systems that keep marketing and sales aligned so no lead falls through the gap and no deal stalls.
Built webinar funnels via Demio and WebinarJam driving +35% qualified leads and +19% attendee-to-customer conversion. Pre-registration nurture, multi-touch reminders, show-rate improvement, and no-show recovery sequences.
Post-purchase onboarding journeys that reduce churn. Behaviour-triggered upsell and cross-sell campaigns achieving 4 to 6x ROI. Win-back flows that reactivate dormant revenue by targeting the right segment at the right lifecycle stage.
Post-purchaseUpsellWinbackChurn reductionLTV
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Analytics and Revenue Attribution
Funnel analysis, conversion tracking, revenue attribution modelling, and SQL-style diagnostics. I build dashboards in Tableau and Adobe Analytics and I know how to read them and act on what they say.
GA4TableauAdobe AnalyticsAttributionUTM tracking
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Campaign Management
Campaign calendars, creative direction, copywriting, A/B test frameworks, deliverability management, and cross-team coordination. At EDD I managed campaigns going to 3 to 4 million recipients monthly while maintaining over 50% open rates.
Owned and executed the complete lifecycle marketing engine across two global brands. Directly responsible for pipeline and revenue outcomes across the full customer lifecycle.
+27% returning customers and +22% MoM revenue from lifecycle initiatives
Built Active-on-Site conditional SMS and email split flow generating $245K in attributed revenue
Managed 12 Klaviyo flows totalling $1.7M in all-time flow revenue
Campaigns to 3 to 4 million recipients monthly at 50 to 58% open rates
Recognised internally as Top Performing Manager (2024)
May 2023 to Jul 2025
IWED
Remote · USA
Digital Marketing Strategist
Led full digital marketing for a global event design education brand, including webinar funnels, SEO, Klaviyo automation, and lifecycle programs for course enrollment growth.
+35% qualified leads from webinar funnels using Demio and WebinarJam
+19% attendee-to-paid-student conversion via automation
+40% monthly site traffic from SEO content and +24% CTR from A/B testing
+14% lead-to-conversion rate through optimised messaging and follow-up cadences
Case Studies
Real accounts. Real revenue.
Every number below comes from live Klaviyo accounts I personally built and managed. Screenshots, not slides.
Case 01
Klaviyo Flow
Event Decor Direct
Active-on-Site Flow: $245K Revenue from Zero
A conditional split flow I built from scratch that captures browsing intent and converts it differently for SMS subscribers versus email-only contacts.
$167K
Email branch revenue
$78.1K
SMS branch revenue
40%
Email open rate
10%
SMS click rate
90K+
Contacts processed
The problem
Active-on-site visitors were being completely ignored. Customers browsing the site were showing strong purchase intent and receiving nothing. Revenue from this segment was zero.
EDD also had both SMS subscribers and email-only contacts in the same list. A one-size-fits-all approach would double-message some and miss others entirely.
The solution
1
Trigger: Active on Site
Fires when a known contact browses the EDD site — a warm, high-intent signal.
2
Conditional split: Can receive SMS?
24.8% (22,382) go to the SMS branch. 75.2% (67,937) go to Email. No one gets double-messaged.
3
SMS: Browsing nudge
We noticed you admiring our decor — immediate and personal. 10% click rate, $78.1K revenue.
4
Email: $20 coupon code
Catches the remaining 75% with a conversion incentive. 40% open rate, $167K revenue.
klaviyo.com/flows — Active on Site
Live screenshot — Active on Site conditional split flow I built at Event Decor Direct.
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Intent-based trigger
Active-on-site is a warm signal. The contact already wants something. We just needed to catch them at the right moment.
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Channel-aware routing
The conditional split ensures each contact gets exactly one message on their preferred channel, which means better UX and better deliverability.
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Different conversion levers
SMS gets urgency and a personal tone. Email gets a concrete financial incentive. Each message is designed for how that channel actually converts.
$245K
Total revenue generated by a flow that did not exist before I built it. From zero infrastructure to $245K in attributed revenue by capturing browsing intent that was previously being ignored entirely.
Case 02
Flow Library
Event Decor Direct
Full Flow Library: $1.7M Total Flow Revenue
I built and managed 12 Klaviyo flows covering the entire customer lifecycle. Here is what they generated.
$595K
Order Status Update
$466K
Abandoned Checkout
$264K
Visiting Site
$148K
Welcome Series
$115K
Order Receipt
klaviyo.com/flows — All flows sorted by revenue
Live screenshot — Full flow library sorted by revenue. Every flow on this list was built or optimised by me.
Live analytics report — Jan to Aug 2025. Email open rates consistently 51 to 58.9%.
Case 04
Business Performance
Business Performance: 396% Revenue Growth Period over Period
396%
Total revenue growth
184%
Attributed revenue growth
57.2%
Revenue from Klaviyo
£2,988
Abandoned cart (30 days)
klaviyo.com — Business performance Apr 10 to May 10, 2026
Live dashboard. 100% of Klaviyo-attributed revenue in this period came from flows, not campaigns.
Live Data
Results that speak for themselves
Every number is from a real Klaviyo account I managed. Screenshots from live dashboards, not mock-ups.
+27%
Returning customer rate
Event Decor Direct
+22%
MoM revenue growth
Lifecycle initiatives
+35%
Qualified lead growth
Webinar funnels
4-6x
ROI on upsell campaigns
Segmented campaigns
+19%
Attendee to customer
IWED webinars
+24%
CTR improvement
A/B testing
+40%
Monthly organic traffic
IWED SEO content
$100K+
Revenue from templates
EDD attributed
Campaign Analytics
klaviyo.com/analytics/report — Event Decor Direct 2025
Monthly campaign analytics Jan to Aug 2025. Peak open rate 58.9%, best month $230,710 order value from 3.79M recipients.
Monthly email data (2025)
Jan 20254.9M recipients · 52.9% open · $187K
Feb 20253.1M recipients · 51.2% open · $160K
Mar 20253.8M recipients · 55.8% open · $230K
Apr 20253.5M recipients · 58.5% open · $201K
May 20253.4M recipients · 54.9% open · $135K
Jun 20253.3M recipients · 54.5% open · $108K
Jul 20251.5M recipients · 58.9% open rate
Flow revenue breakdown (all-time)
Order Status Update$595,079
Abandoned Checkout$466,647
Visiting Site$264,270
Welcome Series$148,504
Order Receipt$115,533
Search Abandonment$56,328
Abandoned Cart Retention$44,134
Customer Winback (HV)$22,124
Flow Library
klaviyo.com/flows — All flows sorted by revenue
Complete flow library. Every flow here was built or significantly optimised by me.
Business Performance
klaviyo.com — Business performance Apr to May 2026
396% total revenue growth and 184% attributed revenue growth versus the previous period.
About Me
The person behind the numbers
I am Zia, a Klaviyo Partner Certified lifecycle marketing strategist based in Lahore, Pakistan, working remotely with ecom brands in the US, Australia, and beyond.
My background is in marketing (BSc, Forman Christian College) but what shaped my career was going deep into the technical side of email — flows, segmentation, conditional logic, deliverability. I became obsessed with building systems that keep working after you set them up.
Over 3 years at Event Decor Direct and IWED, I owned the full lifecycle engine. Not just executing campaigns, but architecting automation systems, managing cross-functional teams of 30 people, and tying everything back to revenue attribution.
I am the kind of person who notices that a segment of active-on-site visitors is generating zero revenue and builds a flow to fix it. Then watches it generate $245K.
System thinker
I build engines, not emails. Flows that compound, systems that scale, logic that adapts to behaviour.
Revenue first
Everything gets measured by what it does to the bottom line. Open rates are inputs. Revenue is the output.
Fast mover
Remote-first, 8 hours per day, flexible for US and AU hours. I do not wait for instructions to start solving problems.
Data honest
I share real screenshots, not polished slides. If something did not work, I want to know why so I can fix it.
Testimonials
What managers say
"
Working with Zia has been an absolute pleasure. He brought structure, strategy, and creativity together in a way that transformed how our campaigns performed. What stands out most is his ownership. He does not just execute, he builds systems that continue to perform long after setup.
AW
Andrew Walker
Director, Event Decor Direct and IWED · +1 (561) 223-7699
"
Zia is one of those rare professionals who can balance creative direction with technical precision. He managed our Shopify operations end-to-end, led multiple teams, and built processes that improved both performance and collaboration. His leadership and attention to detail make him a true asset to any organisation.
BK
Brian
Director, Crystal Kayak
Education
Background
2019 to 2023
Bachelor in Business, Marketing
Forman Christian College · Lahore
2017 to 2019
Intermediate of Science
Unique Group of Institutions · Lahore
Contact
Let us work together
Open to full-time remote roles in lifecycle marketing, Klaviyo strategy, and email and SMS management. Direct contracts preferred.
Looking for full-time remote positions in lifecycle marketing, Klaviyo strategy, or email and SMS management. Comfortable with fast-paced agency environments, client communication, and team accountability. Timezone PKT (UTC+5), flexible for US and AU hours, 8 hours per day commitment.
Quick reference
Experience3 years lifecycle marketing
Core platformKlaviyo Partner Certified
IndustryEcommerce, Education, B2B
ChannelsEmail, SMS, CRM, Webinar
AvailabilityFull-time · 8 hours per day
ContractDirect preferred
TimezonePKT (UTC+5) · US and AU flexible
References available
Andrew Walker · Director, Event Decor Direct and IWED
+1 (561) 223-7699
