Open to opportunities

M Zia
Ud Din Lifecycle & CRM

Klaviyo Partner Certified  ·  Lahore, Pakistan  ·  Remote

I build email and SMS systems that compound over time. Three years running the full lifecycle engine at Event Decor Direct flows, segmentation, deliverability, attribution. Not just executing campaigns but architecting the revenue engine behind them.

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Klaviyo Partner HubSpot Attentive ActiveCampaign Shopify Demio
M Zia Ud Din Lifecycle Marketing Strategist
Available now
0
Years lifecycle marketing
0
Single flow, 30 days
0
Revenue from email
Browse flow revenue
30-day window · EDD
Revenue growth POP
vs. previous period
Revenue from Klaviyo
JanAug 2025
Peak open rate
Aug 2025 · EDD
Team managed
Cross-functional
$245K Browse abandonment · 30 days
396% Revenue growth POP · EDD
58.9% Open rate · Aug 2025
$466K Abandoned checkout flow · total
$595K Order status flow · total
57% Revenue via Klaviyo
£2,988 Cart recovered · Argent & Asher · 30d
184% Attributed revenue growth
$264K Visiting site flow · total
$245K Browse abandonment · 30 days
396% Revenue growth POP · EDD
58.9% Open rate · Aug 2025
$466K Abandoned checkout flow · total
$595K Order status flow · total
57% Revenue via Klaviyo
£2,988 Cart recovered · Argent & Asher · 30d
184% Attributed revenue growth
$264K Visiting site flow · total
Real proof · Live Klaviyo data

Numbers from
actual accounts

These are direct screenshots from live Klaviyo dashboards not mock-ups, not projections. Every number you see here is verifiable and referenced to a real brand.

View full work history →
Argent and Asher Klaviyo business performance £5,307 total revenue, 396% growth, £3,037 attributed revenue (184% growth)
✓ Live Klaviyo screenshot
£5,307 · 396%↑
Business performance Argent & Asher
Apr 10 May 10, 2026. Total revenue up 396% vs. previous period. £3,037 attributed to flows (184% growth). SF Abandoned Cart Reminder: £2,988 in 30 days.
Event Decor Direct flow revenue table Order Status $595K, Abandoned Checkout $466K, Visiting Site $264K
✓ Live Klaviyo screenshot
$595K + $466K + $264K
Flow revenue breakdown Event Decor Direct
Top flows by revenue: Order Status ($595K), Abandoned Checkout ($466K), Visiting Site ($264K), Welcome Series ($148K), Order Receipt ($115K). System built and owned end-to-end.
Event Decor Direct monthly open rates Jan to Aug 2025 consistently 51 to 58.9%
✓ Live Klaviyo screenshot
51% 58.9% open rates
Monthly campaign report Event Decor Direct
JanAug 2025. Open rates sustained above 51% month over month. Jan: 52.9% (4.9M recipients). March: 55.82%. July: 58.91%. Revenue per month ranges from $41K to $230K.
Klaviyo flow builder conditional SMS and email split with 40% open rate and $167K placed orders
✓ Live Klaviyo flow builder
40% open · $167K orders
Visiting site flow SMS + Email conditional split
Email branch: 40% open rate (20,063 opens), 2.8% click rate, $167K placed orders. SMS branch: 10% click rate, $78.1K revenue. 90,319 total contacts through the flow.
More data · JanAug 2025

Monthly performance,
month after month

Klaviyo monthly report Jan to Aug 2025 full view
8 months
Consistent performance report · EDD
Open rates, click rates, placed order values tracked monthly. Total placed order value peaks at $230K in March 2025.
Klaviyo full campaign analytics with 99+ deliverability score
99+ score
Deliverability & analytics · EDD
Deliverability maintained at 99+. Full analytics dashboard campaigns, flows, benchmarks managed simultaneously.
$1.4M+
Total flow revenue · EDD all-time
Order Status + Abandoned Checkout + Visiting Site + Welcome + Order Receipt combined
$1.4M+
All-time flow revenue · Event Decor Direct
Combined revenue across all active and historical flows. Systems built to run without manual intervention.
What I do

Full-stack lifecycle execution

From strategy to segmentation to subject lines. I run the whole thing, measure it against revenue, and fix what's not working.

⚡

Flow Architecture

Welcome, browse abandon, cart abandon, post-purchase, win-back. Conditional logic, predictive segments, split testing. Systems that keep working after you've moved on.

📊

Campaign Management

Full campaign calendar, A/B testing, deliverability monitoring, list hygiene via ZeroBounce, and monthly attribution reporting against actual revenue.

🎯

Segmentation Strategy

Behaviour-based, RFM, predictive. Finding revenue hiding in your list the active-on-site visitors not buying, the lapsed customers worth reactivating.

💬

SMS Programs

Attentive setup and management, subscriber growth, compliance, and integration with email flows for cross-channel sequencing.

🔌

Integrations and Ops

Klaviyo, HubSpot, Shopify, Demio, Zapier. Getting the stack to talk to each other so behavioural data drives the right communications.

📈

Reporting and Attribution

Monthly client-facing reports, revenue attribution breakdowns, performance analysis. Numbers that tell a story, not just a spreadsheet of metrics.

Tech stack

Tools I actually
know cold

Not a list copied from a job description. Platforms I've used daily to build and run lifecycle programs for live ecommerce brands.

Klaviyo Partner Certified HubSpot Attentive ActiveCampaign Shopify Demio Zapier ZeroBounce Google Analytics HTML Email A/B Testing SMS Marketing RFM Segmentation Predictive Analytics
What managers say

People who've worked with me

"

Working with Zia has been an absolute pleasure. He brought structure, strategy, and creativity together in a way that transformed how our campaigns performed. What stands out most is his ownership. He does not just execute, he builds systems that continue to perform long after setup.

AW
Andrew Walker
Director, Event Decor Direct & IWED · +1 (561) 223-7699
"

Zia is one of those rare professionals who can balance creative direction with technical precision. He managed our Shopify operations end-to-end, led multiple teams, and built processes that improved both performance and collaboration. His leadership and attention to detail make him a true asset to any organisation.

BK
Brian
Director, Crystal Kayak

Ready to build
the engine?

Open to full-time remote roles in lifecycle marketing, Klaviyo strategy, and email and SMS management. Direct contracts preferred.

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