$245K
Browse flow 30d
EDD
396%
Revenue growth POP
vs previous period
57%
Revenue via Klaviyo
Jan to Aug 2025
58.9%
Peak open rate
Aug 2025
$1,400K+
All-time flow revenue
EDD combined
$595K Order Status flow
$466K Abandoned Checkout
$264K Visiting Site flow
$148K Welcome Series
$115K Order Receipt
$56K Search Abandonment
$44K Cart Reclaim
58.9% Peak open rate Aug 2025
£2,988 Argent & Asher 30 days
396% Revenue growth POP
$595K Order Status flow
$466K Abandoned Checkout
$264K Visiting Site flow
$148K Welcome Series
$115K Order Receipt
$56K Search Abandonment
$44K Cart Reclaim
58.9% Peak open rate Aug 2025
£2,988 Argent & Asher 30 days
396% Revenue growth POP
Portfolio · Live Klaviyo data

Real numbers,
real accounts

Every screenshot below is pulled directly from a live Klaviyo account. No mock-ups, no estimates. These are the results of building systems that compound over time.

Event Decor Direct & IWED

May 2023 to Present Lifecycle & Content Marketing Specialist
EDD monthly open rates Jan to Aug 2025
Live Klaviyo report
51% to 58.9%
Open rates sustained Jan to Aug 2025 · Event Decor Direct
8 months above 51%. Jan: 52.9% (4.9M recipients). March: 55.82% (3.7M). July: 58.91% (1.5M). Total placed order value peaked at $230K in March alone.
EDD full analytics dashboard
Live Klaviyo analytics
$1.07M+
Total placed order value · Jan to Aug 2025
Cumulative placed order value across all campaign sends. Consistent $100K+ months driven by flows and targeted campaigns working together.
EDD flow revenue table
Live Klaviyo flows
$595K + $466K + $264K
Top 3 flows by revenue · all time
Order Status ($595K · $41.14 per recipient), Abandoned Checkout ($466K · $25.47), Visiting Site ($264K · $2.58). All flows built, maintained, and owned end to end.
Visiting site flow conditional SMS email split
Live flow builder
40% open · $167K orders
Visiting site flow · SMS and Email conditional split
SMS branch: 10% click, $78.1K revenue. Email branch: 40% open rate (20,063 opens), 2.8% click, $167K placed orders. 90,319 total contacts through the flow.
Headline
$245K
Browse abandonment flow · 30 days
Built after spotting active on site visitors generating zero revenue. Single flow, one month window.
Headline
396%
Revenue growth vs previous period
Total revenue up 396% driven by the full lifecycle engine working across flows and campaigns.
57%
Revenue from Klaviyo
Jan to Aug 2025. Over half of total brand revenue attributed to email flows and campaigns.
184%
Attributed revenue growth
Klaviyo attributed revenue grew 184% vs the previous period in the same window.
30
Team managed
Cross functional across design, content, and operations alongside full email ownership.
99+
Deliverability score
Sustained through ongoing list hygiene, ZeroBounce validation, and deliverability monitoring.

Argent & Asher

Ongoing · Freelance Email Marketing Consultant
Argent and Asher Klaviyo business performance
Live Klaviyo dashboard
£5,307 · 396%↑
Business performance · Apr 10 to May 10, 2026
Total revenue £5,307 (up 396%). Attributed revenue £3,037 (57.22% of total, up 184%). SF Abandoned Cart Reminder alone: £2,988 in the 30 day window.
Starting point inherited
Zero
Cold list, poor deliverability, no active flows. ZeroBounce hygiene, full Klaviyo rebuild, monthly client reporting set up from scratch.
First 30 days after rebuild
£2,988
Abandoned cart revenue recovered. Delivered with full monthly attribution report to client.

Duplex Cleaning Machines

Prior · B2B Contract B2B Marketing Lead
B2B
Full marketing function
B2B email and CRM for an Australian cleaning equipment brand. HubSpot and ActiveCampaign managed end to end.
AU hrs
Remote delivery across time zones
Full AU hours availability while based in Lahore. Operational flexibility built into the working model from day one.
CRM
Full pipeline management
Lead nurture sequences, outbound email, and CRM hygiene across the full sales pipeline.
Experience
May 2023 to Present
Event Decor Direct / IWED · US
Lifecycle & Content Marketing Specialist

Full ownership of email and SMS across two sister brands. Automation systems, segmentation, campaign calendar, deliverability monitoring, and revenue attribution reporting. Cross functional team of 30 managed simultaneously.

KlaviyoAttentiveShopifyDemioTeam lead
Ongoing · Freelance
Argent & Asher · UK
Email Marketing Consultant

Rebuilt a cold list with deliverability issues from scratch. ZeroBounce hygiene, flow setup across welcome, abandon, and post purchase sequences, monthly reporting and HTML email production.

KlaviyoZeroBounceHTML Email
Prior · Contract
Duplex Cleaning Machines · AU
B2B Marketing Lead

B2B lifecycle and CRM for an Australian industrial cleaning brand. HubSpot and ActiveCampaign. Lead nurture sequences, pipeline management, and outbound campaign strategy.

HubSpotActiveCampaignB2B
What managers say

Reference feedback

"

Working with Zia has been an absolute pleasure. He brought structure, strategy, and creativity together in a way that transformed how our campaigns performed. What stands out most is his ownership. He does not just execute, he builds systems that continue to perform long after setup.

AW
Andrew Walker
Director, Event Decor Direct & IWED · +1 (561) 223-7699
"

Zia is one of those rare professionals who can balance creative direction with technical precision. He managed our Shopify operations end to end, led multiple teams, and built processes that improved both performance and collaboration. His leadership and attention to detail make him a true asset to any organisation.

BK
Brian
Director, Crystal Kayak